Call me. Email me. Text me. A lot.
The best realtors know that selling a home is a difficult time. Touching base with your clients – every few days- is an effortless way to maintain good rapport and lines of communication. Answer their questions, offer a tip, just check in. Sellers are more likely to refer future business to a realtor who took the time to invest in their home sale process.
Provide statistics. It’s all about the metrics now. Sellers cannot get enough. Weekly updates of homes sold, new listings and market chatter are always appreciated. Any new marketing tidbit is an opportunity to connect with the seller.
Offer a consistent method of showing feedback and be prompt. Sellers are waiting with baited breath. They think each showing will bring the new owner of their home. Immediate and constructive feedback from both buyer/seller realtors is respectful of the time and emotional energy that went into preparing their home for a showing.
Even though you explained the sale process three different ways, the seller will still need regular pep talks. Successful realtors know the impact of encouraging and supporting words. Don’t be stingy with the cheerleading.
Connect your seller with a home stager. The top realtors know that a well staged home will sell faster, for top dollar and make the realtor look good. The most successful realtors know that their time is better spent marketing their listings. A good home stager not only efficiently redesigns a home to sell- their process will also guide the seller through the transition of disassociating with their home and seeing it as a product.